Sunday, July 3, 2016

adidas celebrates the host nation of UEFA EURO 2016 with limited edition Paris Pack

Herzogenaurach, 17th June – Today adidas Football pays homage to the host nation of UEFA EURO 2016 with the launch of the Paris Pack, a limited edition collection of footwear for the pitch and street.
Available in street versions ACE 16.1 ST, X 16.1 ST and pitch versions ACE 16+ PURECONTROL and X 16+ PURECHAOS, Paris Pack features a disruptive design of colour in red, white and blue to represent the host nation of this summer's tournament.
The ACE 16.1 ST features a PRIMEMESH Upper Material, PRIMECUT Ankle Sock and Low to the Ground Futsal Outsole with Heel BOOST Cushioning, offering the ultimate control for street players looking to dictate the game. The X 16.1 ST features a Textile Upper Material, TECHFIT Sock and Football BOOST Lifestyle Outsole – designed for the street player who likes to cause chaos with incredible skill and speed.
The pitch versions have the same technical features as the latest range of high performance adidas boots, the Mercury Pack, with the ACE 16+ PURECONTROL and X 16+ PURECHAOES completing Paris Pack.
The X16+ PURECHAOS is designed to harness speed. The updated SPRINTFRAME outsole delivers traction and stability for high-speed movements whilst the TECHFIT lacing system provides a glove-like fit. The ACE 16+ PURECONTROL features a Primeknit upper and NON STOP GRIP, delivering an unrivalled surface for close ball control.
Paris Pack will be available to purchase in limited quantities from today.



For further information please visit http://www.adidas.com/limited_collection​​ or go tofacebook.com/adidasfootball or follow @adidasfootball on twitter to join the conversation.

Saturday, June 25, 2016

adidas celebrates Mercury Pack at exclusive Paris event

Herzogenaurach, 14th June 2016 – adidas Football last night celebrated Mercury Pack at an exclusive event in the heart of Paris.
Mercury Pack, which includes the X 16+ PURECHAOS and ACE 16+ PURECONTROL, will be worn on pitch throughout UEFA EURO 2016TM by the likes of Paul Pogba, Thomas Muller and Dele Alli. The third Mercury Pack silo, Messi 16+ PUREAGILITY, will be worn by the world’s best player, Leo Messi, during this summer’s Copa America tournament. The boots were seen on-pitch for the first time at the UEFA Champions League final in May.
The event, hosted on the rooftop of the trendy Cité de la Mode, was attended by hundreds of Parisian influencers and trendsetters from all over the world. Those Football fans were treated to an exclusive DJ set by Agoria and a screening of the Belgium vs Italy match, whilst the location was decorated with “mercury” statues, designed to embody the fluidity of the pack.
For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball on twitter to join the conversation.










Friday, June 24, 2016

adidas Tennis stars take to Wimbledon in high performance CLIMACHILL outfits

As things heat up on the sacred lawns of Wimbledon, Angelique Kerber, Tomàš Berdych and Alexander Zverev play it cool with the revolutionary CLIMACHILL apparel.
15-06-2016 – Herzogenaurach, Germany
With the Wimbledon Tennis Championships set to commence, adidas Tennis has today unveiled the outfits that its star players – including the likes of Angelique Kerber, Tomàš Berdych and Alexander Zverev – will wear when they take to the court.
Designed for optimal performance in sweltering conditions, the CLIMACHILL collection incorporates innovative fabrics and active cooling technology that provides an instant chilling sensation and lowers the body temperature, so players can keep cool on the court when temperatures soar.
The CLIMACHILL collection has a uniquely engineered design profile, combining a trio of leading apparel technologies:
  • Industry-first 3D aluminium-cooling spheres strategically located on the back and neck to correspond with the warmest areas of the body; providing an instant cooling sensation on contact.
  • Mesh-like micro fibres that transport excess moisture away from your skin.
  • Revolutionary SubZero flat yarns containing titanium to maximise surface contact with the skin, to transfer heat away from the body.
At Wimbledon 2016 Angelique Kerber, Tomàš Berdych and Alexander Zverev will compete in pristine white CLIMACHILL apparel. Combining traditional Wimbledon aesthetics with innovative technology, the 2016 adidas Wimbledon CLIMACHILL collection is set to keep adidas' finest cool under pressure and the scorching sun.









The 2016 adidas Wimbledon CLIMACHILL line is available now on adidas.com​​ and adidas stores worldwide.

Tuesday, June 21, 2016

Crazylight 2016: adidas Unveils Ultimate Low-Top Basketball Shoe


adidas today unveiled Crazylight 2016.  Designed with 360-degree performance from the ground up, Crazylight 2016 incorporates full-length BOOST cushioning for the first-time ever in a basketball shoe. Crazylight 2016 was developed with the goal of creating the ultimate low-top basketball shoe made specifically for the NBA game.  The design was inspired by the stop-motion gameplay of today's NBA superstars, crafted for quick footwork, cutting through traffic in the lane and making highlight reels.

"The Crazylight 2016 definitely lives up to the hype," said James Harden, NBA all-star forward, Houston Rockets.  "It's really comfortable, performs well and has tremendous style.  Designs like this and shoes built for my game are the reason why I came to adidas Basketball."

Added Harden, "I've been waiting to wear these shoes since I tested the first prototype and I can't wait to wear them on the court this summer."

The silhouette features a lightweight woven upper with custom design elements that deliver a surging camouflage effect inspired by the speed and deception of players disrupting the lane.  Crazylight 2016 uses adidas' iconic three stripes on the heel to represent what opponents see when they're being blown by on the court.

"When we first began to design Crazylight 2016, the goal was to bring full-length BOOST to a basketball shoe, something that's never been done before," said Brian Foresta, vice president of basketball design, adidas Basketball.  "We reengineered our entire approach to bring our industry leading technology as close to the foot as possible.  The result is a shoe that not only meets the demands of today's on-court play, but has a style that players can rock off the court as well."

Crazylight 2016 was designed with 360 degree performance from the ground up, built for speed at all angles of play:
First Full-Length BOOST Basketball Shoe 
A first for adidas Basketball, Crazylight 2016 features 100 percent heel-to-toe BOOST cushioning for unrivaled energy return, maximum responsiveness and step-in comfort. True to adidas' mission to make athletes better, BOOST features innovative material made up of thousands of capsules that help store and release energy efficiently as athletes perform.
Enhanced Fast Traction
Crazylight 2016 features reengineered herringbone-styled traction paired with Continental® rubber and a loaded sprint plate which delivers responsive traction for pace changing play, jab step attacks and creating space on the hardwood for step back threes, the perfect complement to today's game.
Stop and Go Stability
Tuned for added control when making hard cuts against defenders, the Crazylight 2016 silhouette is built with a TPU forefoot roll cage that harnesses the energy of BOOST for the game's fastest players. Crazylight 2016 also features an injection molded heel fit system that cinches tight for locked in stability and is paired with dynamic lace webbings directly wired to BOOST to ensure a compact fit.  An integrated fit cuff provides snug comfort.
The Crazylight 2016 will be worn by James Harden, Jeremy Lin and Kyle Lowry with availability beginning July 2 for $120 with additional drops throughout the year.


















Saturday, June 18, 2016

Dele Alli ready to take on the best in Europe as he stars in latest First Never Follows film from adidas

Herzogenaurach, 11th June 2016 – One of the world’s most talented young footballers, Dele Alli has continued his meteoric rise as the star of the latest First Never Follows film from adidas, which launched today ahead of his country’s opening game in the UEFA EURO 2016TM. On the back of a breakthrough season that saw Alli shatter expectations and emerge as one of the world’s most exciting talents, he is set to make waves in his first major tournament appearance.
The film is narrated by a young football fan as he tries to recreate Alli’s uncompromising skills and fearless attitude. The film pays tribute to Alli’s playful personality, highlighting his trademark wave, his ever present grin and his notorious Myspace profile picture that had the football world laughing with him in 2015. Dele Alli has brought a new playful fearlessness to English football with his controlled flair and sublime touches from midfield that features throughout the film.
In the film, Alli wears the new ACE 16+ PURECONTROL, the boots that he’ll wear at the UEFA EURO 2016TM as he makes his debut performance at a major tournament for his country.
To view the film, visit https://youtu.be/a3dPtlOb8SM​​
Ahead of the opening game of UEFA Euro 2016 TM, Dele Alli said:
“When I step on the pitch, I always try to bring the same attitude I’ve had since I first started playing. Never being afraid to try new skills or go in for a tackle or go for a something a bit special. That’s why I’ve always got a smile on my face, because I’m always trying something new. That attitude is what I’m going to bring to my first major international tournament, just as I did when I was playing at my local 5-a-side.”
For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball on twitter to join the conversation.






Friday, June 17, 2016

The Latest Evolution in Rugby Footwear is Here with the adidas Superlight Range

Herzogenaurach, Germany, Friday 10th June
adidas has today unveiled its lightest ever rugby boots with the launch of its Superlight range, which features the adipower Kakari Force and the adizero Crazyquick Malice.
Following a period of engagement to secure feedback from some of the top rugby players in the world, adidas has invested thousands of hours of research and development to deliver players of all levels with the lightest boots to date.
The adipower Kakari Force and the adizero Crazyquick Malice feature state-of-the-art technology previously unseen in the adidas rugby boots. This includes a neoprene sock designed to provide increased support and ankle stability. The boots also have a groundbreaking and breathable upper material.
The increased technology in the boots has ensured the products are 25% lighter than adidas’ previous collections, delivering significant on field performance benefit.
Simon Cartwright, Senior Director of adidas Rugby, said:
“adidas is constantly striving to create tangible on pitch benefits to players by ensuring our products are at the forefront of technological advancements.
“To help deliver this we were able to consult with some of the best players in the world – from New Zealand, the UK, France and South Africa. Through this process we were able to understand the needs of players and thus deliver an exciting product range with the Superlight boots.”
The Superlight range is an evolution of adidas’ unique four silos. The range maintains a boot specifically engineered for each position, however each boot is now categorised into two families: Kakari for forwards and Malice for backs. Each of the boots is individually engineered for its corresponding position requirements to facilitate the best possible performance.
The adipower Kakari Force is the ultimate boot for the tight five. Its brand new outsole was developed from scrum-mapping analysis to deliver powerful support and also has improved traction thanks to its adaptable studs. A unique lacing system locks the foot in place to reduce heel slip. The adizero Crazyquick Malice, designed for the back line, also features a neoprene sock as well as a speed traxion outsole for controlled sidestepping.
The Superlight range will debut when the World Champion All Blacks take on Wales at Eden Park in Auckland. The range will be stocked at adidas stores and major sporting goods retailers, rugby retailers worldwide, as well as online at www.adidas.com​​ from July 1. Pricing starts at €50/£35 RRP for junior boots to €220/£150 RRP for elite models.