Monday, October 17, 2016

adidas Drops Limited Edition Space Craft Boots in ACE 16+ PURECONTROL and X16+ PURECHAOS

Herzogenaurach, 14th September – adidas Football has today announced the launch of Space Craft, the latest release from its limited edition collection of football boots. Available in the X16+ PURECHAOS and ACE 16+ PURECONTROL, the Space Craft boots’ gold and black treatment is designed to represent reflective spacecraft material juxtaposed against the darkness of space.

The X16+ PURECHAOS features a DYNAMIC TECHFIT COMPRESSION, a NON STOP GRIP (NSG) finish and TECHFIT lacing system to provide a glove-like fit – designed for the player who causes chaos on the pitch. The ACE 16+ PURECONTROL is for the player who takes control of a match, featuring a PURECUT upper to create an uninterrupted striking surface and a lightweight SPRINTFRAME to provide unparalleled levels of stability.

X16+ PURECHAOS and ACE 16+ PURECONTROL Space Craft will be available to purchase from September 15th from selected retailers and

For further information please visit​​ or go to​ or follow @adidasfootball​ on twitter to join the conversation.

Sunday, October 16, 2016

adidas Releases Limited Edition Update of World’s Lightest Football Boot

Herzogenaurach, 2nd August – adidas has today showcased its on-going commitment to industry leading product innovation with the launch of a limited edition update of the adidas adizero 99g, the world’s lightest football boot.

At around half the weight of a regular football boot, the adizero 99g boot features a 1mm polyamide outsole, designed to reduce weight whilst maintaining the rigidity to perform at the highest level, and advanced lightweight one-layer PU mesh-based upper material. The boot also features a skeleton inner-construction to maintain stability and support, whilst a unique stud layout ensures fastest possible movements in all directions.

Initially launched in 2015, the adizero 99g has been created in adidas’ adizero speed range and rigorously tested for tear strength and abrasions.

299 pairs of the limited edition boot are available to purchase from today.

For further information please visit​ or go to follow @adidasfootball​​ on twitter to join the conversation.

Friday, October 14, 2016

adidas Launches Messi16 Space Dust Boots in Distinctive Solar Colourway

Herzogenaurach, 11th October – adidas has today launched Messi16 Space Dust, the latest boots in the Messi range, designed for the most decorated player of all time. The boots have been created with a focus on speed and agility, to suit the unique playing style of the five time Ballon d'Or winner.
The Messi16 Space Dust boots are an exclusive solar colourway, with a new GALAXY PRINT UPPER. The boots also feature an AGILITY TOUCH SKIN LAYER and AGILITY PURECUT UPPER to deliver enhanced fit, while an AGILITY SPRINTFRAME OUTSOLE generates unstoppable traction.
Messi16 Space Dust will be available to purchase from a select retailers and from today.
For further information please visit​ or go to​​or follow @adidasfootball​​ on twitter to join the conversation.

Tuesday, October 11, 2016

adidas Launches New Limited Edition Messi 10/10 Boots to Celebrate the Greatest Number 10 Ever

adidas has today revealed new limited edition Messi 10/10 boots to celebrate and pay tribute to Leo Messi, five time Ballon d’Or winner and football’s greatest number 10 of all time.

Only 100 pairs of the new Messi 10/10 boots have been produced worldwide in US size 8.5, the same worn by Leo himself.

The special collector’s item will be available exclusively on Monday October 10 at an adidas Soccer pop-up shop in New York City, in addition to and select US retailers.

The new Messi 10/10 boots include an AGILITY TOUCH SKIN LAYER and AGILITY PURECUT UPPER to deliver enhanced fit, while an AGILITY SPRINTFRAME OUTSOLE generates unstoppable traction. These technical features have been incorporated to represent Messi’s unique playing style.

This is the second successive year that adidas has launched a limited edition pair of Messi 10/10 boots to celebrate and a third iteration of these collector’s item boots will be launched on 10th October 2017.

For further information, please visit or go or follow @adidasfootball on twitter to join the conversation.

Saturday, October 8, 2016

adidas Football Releases New ACE 16+ PURECONTROL UltraBOOST in Triple White

adidas Football has today announced the release of the Triple White ACE 16+ PURECONTROL UltraBOOST. Following the limited edition releases of the Black, Solar Yellow and Vapour Green colourways, the shoe brings together the best from adidas Football and adidas Running.

The Primeknit upper from adidas Football’s ACE 16+ PURECONTROL – The world’s first high- performance laceless football boot - is merged with the industry leading BOOST technology used in adidas Running products, ensuring players’ off-pitch needs are met.

The Triple White ACE 16+ PURECONTROL UltraBOOST will be available to purchase in limited numbers from

For further information please visit​ or go to​ or follow @adidasfootball​ on twitter to join the conversation.

Sunday, October 2, 2016

Crazylight 2016 James Harden Arizona State University Edition

The latest James Harden Crazylight 2016 pays tribute to James' alma mater Arizona State University.

James' path to the NBA took shape at ASU, where he created a style all his own as a lights out three-point shooter with Eurostep drives to the rim.

"Arizona State helped mold me into the man I am today and this is my chance to show love, respect and how much they mean to me," James explained. "I've been up there practicing this summer and it's one big family. You find certain things in life, and you get attached to them. It's no different with ASU."

The ASU edition kicks feature a light gray jacquard upper, maroon detailing and Harden's No. 13 badge accented in gold on the tongue. Crazylight 2016 incorporates full-length BOOST cushioning, a TPU forefoot roll cage and reengineered fast traction to amplify control at all angles of play.

The Crazylight 2016 ASU Edition ($130) drops September 2 at Foot Locker

Friday, September 30, 2016

adidas Unveils First Futurecraft Shoe Created at Industry-Changing SPEEDFACTORY Facility

Herzogenaurach, Wednesday 21 September - adidas has today (Wednesday 21 September) unveiled the first product to be created at its industry-changing SPEEDFACTORY facility in Ansbach, Germany – the adidas Futurecraft M.F.G. (Made for Germany).

Designed to provide the ultimate fit, the adidas Futurecraft M.F.G. shoe is the first step in what adidas believes will be a game-changing moment for the industry. It represents the first high performance footwear to come out of the adidas SPEEDFACTORY, which will ultimately allow for the creation of footwear made for the specific fit and functional needs of consumers.

The SPEEDFACTORY development process – and adidas Futurecraft M.F.G. shoe – will combine to create a state-of-the-art product made for individual needs. The shoe will be part of adidas Running and will be an initial test from adidas with the view of rolling out to other categories in the future.

James Carnes, Vice President of Strategy Creation at adidas, said:
“The launch of the adidas Futurecraft M.F.G. is a defining moment for the industry. With SPEEDFACTORY, we have an industry-changing innovation that can be placed anywhere in the world – taking the lab to the street. It gives us the opportunity to combine unique manufacturing speed with the flexibility to rethink conventional processes. The starting point on this journey is the adidas Futurecraft M.F.G. and our ambition is we will give consumers what they want, when they want it.”

The shoe features the highest design precision possible. ARAMIS technology has been used to understand the precise detail of how an athlete’s foot moves whilst running. This has led to the 3-stripe cage and traditional heel counter being replaced with a series of patches that are placed across different parts of the shoe to provide the best possible support.

With an innovative joining process being applied, the shoe is not only more sustainable but also benefits from adidas’ ground-breaking BOOST technology, giving the Futurecraft M.F.G. all the energy return benefits of recent adidas Running shoes.

The final key feature is a new torsion bar, which is fitted into the outsole, for greater flexibility. The shoe has a PRIMEKNIT upper with all the elements combining to create the highest level of comfort, support and style.

Ben Herath, Vice President of Design at adidas, said:
“From a design perspective, SPEEDFACTORY presents us with the opportunity to explore new ways of creating the perfect shoe. The facility allows us to use data and analytics to shape the future of performance product – we can create a shoe using real-life insight, which can then provide real benefits to the athlete. The adidas Futurecraft M.F.G. is the start of an exciting journey.”

The SPEEDFACTORY facility will ultimately allow for adidas to create shoes specifically made for the needs of the consumer. The initial product, coming out of the Ansbach facility, will be made for Germany, with exclusive retail in the German market. adidas will roll this approach out across further markets in the near future, with the US being the next to benefit from the SPEEDFACTORY model following the announcement of a similar facility being constructed in Cherokee County, Atlanta.

For more information visit