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adidas Running invited street runners and elite athletes to put the new PureBOOST DPR shoe to the ultimate test

Berlin, May 20th  2017: Last night adidas Running’s worldwide community of runners took part in a street running event in Berlin to celebrate the PureBOOST DPR. Global media, influencers, adidas Runners community, running crews, elite athletes and the Speed Squad came together to take on the city streets at night and experience the performance running silhouette.
The event was designed to champion those who adidas describe as ‘street artists’ - runners who explore the unexplored parts of the city, taking on the unpredictability of the urban landscape with each stride. Runners from around the world were challenged to experience this raw, unfiltered running style for themselves.
After a street art exhibition, guests HIT THIS GROUND RUNNING and conquered a 6km run through Berlin, tackling ‘DPR moments’ - obstacles and distractions including streetlights, traffic, sharp corners, speeding bikers, and more. With ease thanks to the new agile and adaptive design features of the PureBOOST DPR …

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