Herzogenaurach, Wednesday 21 September - adidas has today (Wednesday 21 September) unveiled the first product to be created at its industry-changing SPEEDFACTORY facility in Ansbach, Germany – the adidas Futurecraft M.F.G. (Made for Germany).
Designed to provide the ultimate fit, the adidas Futurecraft M.F.G. shoe is the first step in what adidas believes will be a game-changing moment for the industry. It represents the first high performance footwear to come out of the adidas SPEEDFACTORY, which will ultimately allow for the creation of footwear made for the specific fit and functional needs of consumers.
The SPEEDFACTORY development process – and adidas Futurecraft M.F.G. shoe – will combine to create a state-of-the-art product made for individual needs. The shoe will be part of adidas Running and will be an initial test from adidas with the view of rolling out to other categories in the future.
James Carnes, Vice President of Strategy Creation at adidas, said:
“The launch of the adidas Futurecraft M.F.G. is a defining moment for the industry. With SPEEDFACTORY, we have an industry-changing innovation that can be placed anywhere in the world – taking the lab to the street. It gives us the opportunity to combine unique manufacturing speed with the flexibility to rethink conventional processes. The starting point on this journey is the adidas Futurecraft M.F.G. and our ambition is we will give consumers what they want, when they want it.”
The shoe features the highest design precision possible. ARAMIS technology has been used to understand the precise detail of how an athlete’s foot moves whilst running. This has led to the 3-stripe cage and traditional heel counter being replaced with a series of patches that are placed across different parts of the shoe to provide the best possible support.
With an innovative joining process being applied, the shoe is not only more sustainable but also benefits from adidas’ ground-breaking BOOST technology, giving the Futurecraft M.F.G. all the energy return benefits of recent adidas Running shoes.
The final key feature is a new torsion bar, which is fitted into the outsole, for greater flexibility. The shoe has a PRIMEKNIT upper with all the elements combining to create the highest level of comfort, support and style.
Ben Herath, Vice President of Design at adidas, said:
“From a design perspective, SPEEDFACTORY presents us with the opportunity to explore new ways of creating the perfect shoe. The facility allows us to use data and analytics to shape the future of performance product – we can create a shoe using real-life insight, which can then provide real benefits to the athlete. The adidas Futurecraft M.F.G. is the start of an exciting journey.”
The SPEEDFACTORY facility will ultimately allow for adidas to create shoes specifically made for the needs of the consumer. The initial product, coming out of the Ansbach facility, will be made for Germany, with exclusive retail in the German market. adidas will roll this approach out across further markets in the near future, with the US being the next to benefit from the SPEEDFACTORY model following the announcement of a similar facility being constructed in Cherokee County, Atlanta.
Herzogenaurach, Germany 1st August 2016: Ahead of the final Grand Slam of the year, adidas Tennis today details the adizero and Barricade performance wear that its championship elite, including Jo-Wilfried Tsonga and Angelique Kerber, will showcase at Flushing Meadows.
Dominating the adizero collection is an eye-catching, multifaceted print inspired by the architecture and landscape of New York, home of the US Open. Available in a variety of bold colour combinations, the apparel features a unique triangular design, reflecting the landscape and environment of the host city of the season’s closing Grand Slam. Beyond its striking print the lightweight collection - built for speed- is equipped with ClimaLitetechnology to encourage quick evaporation of sweat, and ventilating Climacool materials to enhance the body’s ability to regulate its temperature in the heat of summer.
Wearing the men’s collection, which includes a polo shirt, performance t-shirt and bermuda shorts will be Sascha Zverev, the youngest player in the ATP top 25. Performing in the women’s collection, made up of six key pieces, will be Ana Ivanovic in her 13th US Open Grand Slam, world number five Simona Halep and number two Angelique Kerber, fresh from the Wimbledon 2016 final.
The men’s Barricade range continues the palette of the wider FW16 collection but offers a simpler aesthetic. Bold unicolour pieces in Tech Ink and Slash Red are given contrasting details for a premium finish. Offering cutting-edge performance technologies designed for durability, the Barricade range enables athletes to perform in humid inner-city conditions via innovative Climacool fabrics that conduct heat and sweat away from the body. The collection also features a unique laser dot design for improved ventilation. Barricade apparel will be debuted by Wimbledon quarter-finalist Jo-Wilfried Tsonga and world number 9, Dominic Thiem.
Lotta Jurica, Global Category designer, adidas Tennis explains: “Each Grand Slam is unique, playing off the energy and vibrancy of its host city. We harness this energy in our collections for each tournament, refreshing our ranges to give them the geographical and seasonal relevance these great sporting moments deserve. The 2016 US Open adizero range is a great example of how a print inspired by the people, architecture and skyline of one of the most iconic cities in the world, can enable athletes to deliver equally bold performances when they step out onto its courts.”
Ana Ivanonic comments, “The US Open is an extremely special tournament to me, in one of my favourite cities, so it’s great to be able to bring a little piece of that onto the court with my adizero outfit. New York is notoriously humid in summer, but the cooling fabrics and technologies in my adidas dress are amazing and allow me to focus on my game”.
Adding to an already impressive 2016 Rookie Class, adidas Basketball welcomes eight new members to the hoops family.
"I've known some of these guys for a long time. We enjoy being in each other's presence and at the same time, we're fierce competitors. I feel like everybody else wants to fit in and for what? We're born to stand out," Jaylen said. "The whole brand, the whole movement – I'm here to create. That speaks to me on so many levels. I'm someone that wants to be different and respected for generations to come. That's what I'm here for."
Thon Maker of the Milwaukee Bucks, Taurean Prince of the Atlanta Hawks, Wade Baldwin of the Memphis Grizzlies, DeAndre Bembry of the Atlanta Hawks, Ivica Zubac of the Los Angeles Lakers, Cheick Diallo of the New Orleans Pelicans, Patrick McCaw of the Golden State Warriors and Isaiah Cousins of the Sacramento Kings join the ranks of our initial draft class highlighted by Brandon Ingram of the Los Angeles Lakers, Jaylen Brown of the Boston Celtics, Dragan Bender of the Phoenix Suns, Kris Dunn of the Minnesota Timberwolves andJamal Murray of the Denver Nuggets.
"I chose adidas to be different. Everybody wants to wear the same brands but at the end of the day, I want to set the tone. I'd rather form a bond and get to the top together than go where everyone else goes," Taurean said. "Being with these other rookies is like growing up with your brother with those dreams to do something great. Once you're able to accomplish that – it's like it was meant to be."
Seven of adidas' newest partners stopped by the adidas Village in Portland, Oregon for a special welcome to the brand. Ingram, Brown, Murray, Maker, Prince, Baldwin and McCaw participated in product feedback sessions, footwear testing and an employee meet-and-greet.
"It truly means a lot to be a part of adidas, and we're just going through this journey together," Brandon explained. "The group that I'm with today – it's just a lot of high character guys. So this new wave, all of the product and everything that's coming is really just going to take things over."
The latest three stripe partners will play a collaborative role in driving performance insights to create new footwear and apparel. They will also be featured in upcoming brand campaigns, activations and global tours.
Herzogenaurach, 17th June – Today adidas Football pays homage to the host nation of UEFA EURO 2016 with the launch of the Paris Pack, a limited edition collection of footwear for the pitch and street.
Available in street versions ACE 16.1 ST, X 16.1 ST and pitch versions ACE 16+ PURECONTROL and X 16+ PURECHAOS, Paris Pack features a disruptive design of colour in red, white and blue to represent the host nation of this summer's tournament.
The ACE 16.1 ST features a PRIMEMESH Upper Material, PRIMECUT Ankle Sock and Low to the Ground Futsal Outsole with Heel BOOST Cushioning, offering the ultimate control for street players looking to dictate the game. The X 16.1 ST features a Textile Upper Material, TECHFIT Sock and Football BOOST Lifestyle Outsole – designed for the street player who likes to cause chaos with incredible skill and speed.
The pitch versions have the same technical features as the latest range of high performance adidas boots, the Mercury Pack, with the ACE 16+ PURECONTROL and X 16+ PURECHAOES completing Paris Pack.
The X16+ PURECHAOS is designed to harness speed. The updated SPRINTFRAME outsole delivers traction and stability for high-speed movements whilst the TECHFIT lacing system provides a glove-like fit. The ACE 16+ PURECONTROL features a Primeknit upper and NON STOP GRIP, delivering an unrivalled surface for close ball control.
Paris Pack will be available to purchase in limited quantities from today.
Herzogenaurach, 14th June 2016 – adidas Football last night celebrated Mercury Pack at an exclusive event in the heart of Paris.
Mercury Pack, which includes the X 16+ PURECHAOS and ACE 16+ PURECONTROL, will be worn on pitch throughout UEFA EURO 2016TM by the likes of Paul Pogba, Thomas Muller and Dele Alli. The third Mercury Pack silo, Messi 16+ PUREAGILITY, will be worn by the world’s best player, Leo Messi, during this summer’s Copa America tournament. The boots were seen on-pitch for the first time at the UEFA Champions League final in May.
The event, hosted on the rooftop of the trendy Cité de la Mode, was attended by hundreds of Parisian influencers and trendsetters from all over the world. Those Football fans were treated to an exclusive DJ set by Agoria and a screening of the Belgium vs Italy match, whilst the location was decorated with “mercury” statues, designed to embody the fluidity of the pack.
For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball on twitter to join the conversation.