As a freshman in high school, James Harden wrote his dreams onto paper with a simple note promising his mom, ‘Imma Be A Star.’ The Houston Rockets point guard has reimagined the definition of his position and continues to leave his mark on NBA record books as he lives out the goal he created nearly 13 years ago.
To inspire future stars of the game and commemorate the note his mom has kept to this day, adidas introduces a new chapter to the story of Harden Vol. 1.
“As every young kid, you have dreams…you have aspirations. You ask for things when you’re a kid and one day, I asked my mom for some money and I wrote her a note,” Harden explained. "It said, 'Could u wake me up at 7:00 and could u leave me a couple of dollars. P.S. Keep this paper. Imma be a star.'
“You have those visions when you’re younger and you just don't know how to get to them,” Harden continued. “I was one of those kids who figured it out and didn’t let anything stop me.”
Designed in black Primeknit with flecks of gold, Imma Be A Star exudes Harden’s early confidence and is proof of the path he’s creating in the game. Gold accents featured on the Harden Mark, lace tips and three stripes contrast a black suede toe shroud and full-length BOOST TPU wrap, while the original note is showcased as a repeating graphic print on the sockliner.
Stay tuned this week as adidas and James invite fans to share stories with their own notes on @ProjectHarden.
Imma Be A Star ($160) drops in limited fashion November 23 at [adidas.com/harden]adidas.com and select retailers.
Herzogenaurach, 4 November 2016 – In a game-changing move for a more eco-innovative future, adidas today unveiled the UltraBOOST Uncaged Parley running shoe; the first mass-produced footwear created using Parley Ocean Plastic. The revolutionary footwear will launch mid-November, with 7,000 pairs available.
UltraBOOST Uncaged Parley features a Primeknit upper made from a mix of Ocean PlasticTM, created from plastic waste retrieved by Parley coastal interception and clean-up operations in the Maldives (95%), and recycled polyester (5%); with each pair reusing eleven plastic bottles. The shoes laces, heel cap base material, heel webbing, heel lining and the sock-liner cover are also made with recycled materials. Its design is inspired by ocean waves, to reflect the shoe’s unique story and adidas and Parley’s commitment to end the cycle of pollution in the oceans.
UltraBOOST Uncaged Parley is created using new technologies specifically engineered to up-cycle marine plastic debris into technical yarn fibres. The specially-developed Primeknit upper is combined with UltraBOOST’s signature elements to deliver an innovative running shoe that requires no compromise on performance.
A Continental™ natural rubber Stretchweb outsole for all-weather traction works with the innovative full-length BOOST™ midsole for unrivalled energy return. The Torsion® system bar, also from a renewable source, supports the foot’s natural flex with every step.
Eric Liedtke, adidas Group Executive Board member responsible for Global Brands, said: “This represents another step on the journey of adidas and Parley for the Oceans. But we won’t stop there. We’re now committed to scaling those initiatives. We will make one million pairs of shoes using Parley Ocean Plastic in 2017 – and our ultimate ambition is to eliminate virgin plastic from our supply chain.”
adidas’ 2017 target will mean that at least eleven million bottles retrieved from coastal areas by the Parley Global Clean-up Network and Remote Island Interception operations will be recycled and repurposed into elite performance sportswear. This plan forms part of a larger commitment by the brand to increase the use of more sustainable materials in its products and to make eco-innovation the new industry standard through implementation of the Parley A.I.R. Strategy (avoid, intercept, redesign), which aims to end the cycle of marine plastic pollution long-term.
“Nobody can save the oceans alone. Each of us can play a role in the solution. It’s in the hands of the creative industries to reinvent faulty materials, products, and business models. The consumer can boost the demand for change. But it’s up to eco innovation leaders, like adidas, to make change a reality. With this shoe we demonstrate what’s possible. It’s even more than a shoe. It’s a flag, an invitation to join our movement. ” Cyrill Gutsch, Founder, Parley for the Oceans.
Earlier in the year, adidas celebrated World Oceans Day by releasing the first-ever edition running shoe in partnership with Parley for the Oceans. With a limited run of only 50 pairs available worldwide, Instagram users were given the chance to win a piece of sportswear history by raising awareness of the cause and uploading a video to show how they implement Parley A.I.R. and pledge to avoid single-use plastic.
UltraBOOST Uncaged Parley will be available at adidas.com and adidas stores from mid-November, RSP €200. For more information on drop dates, sign-up at adidas.com/parley.
Saturday 5th November, 2016 - adidas Rugby has today unveiled the ‘Elements Pack’, a striking update to its industry leading Superlight range.
The four models in the range, specifically designed for each position on the field, have received a graphical treatment inspired by the natural elements Earth, Fire, Ice and Wind.
The adipower Kakari Force is the ultimate boot for the tight-five and features the element of Earth, symbolising the strength and stability needed to dominate the scrum. The Kakari Light, made for loose forwards, is on fire and reflects the explosive power shown by players such as Kieran Read and Sam Warburton when they are first to the breakdown.
Predator Malice featuring the ice graphic has been developed for kicking backs such as Beauden Barrett, who are renown for being cool under pressure. Completing the lineup is theCrazyQuick Malice featuring a wind graphic indicative of the speed and illusivness of outside backs like Antony Watson and Sonny Bill Williams.
The Elements Pack will be seen on field tomorrow when the World Champion All Blacks play Ireland, at Soilder Field in Chicago. The range will be stocked at adidas stores and major sporting goods retailers, rugby retailers worldwide, as well as online at www.adidas.comfrom December 1st. Pricing starts at €50 RRP for junior boots to €200 RRP for elite models.
Herzogenaurach, Germany, 1st November 2016: adidas today launched the latest addition to the Barricade tennis range, the Barricade 2016 Mustachio. The limited edition shoe is inspired by the aesthetic of the iconic barber shop.
The Barricade 2016 Mustachio features high quality, full grain brown leather giving a premium and unique new finish to the traditional Barricade 2016 shoe. The leather is wrapped by a brass-finished chassis replicating the superior fixtures and fittings with a barber shop. The shoe is also detailed with the classic houndstooth pattern and includes an embossed logo on the heel – adding to the premium and hand-crafted finish.
The classic houndstooth pattern sits around the top of the shoe, with the logo embossed into the leather on the heel.
The limited edition Barricade 2016 Mustachio will be available online from 1st November at adidas.com.
Kristaps Porzingis of the New York Knicks has joined the adidas Basketball family. The young superstar is entering just his second year in the NBA and has already made significant waves as a leader on the court. Porzingis will bring his one-of-a-kind game and personality to the most progressive footwear and apparel brand in the world.
“I’m happy to be here and it just felt right to be with adidas. There’s a lot of excitement right now, and I feel like it’s the right fit for me,” said Kristaps Porzingis. “A city like New York is hungry for success in basketball, and I believe adidas will help take my game to the next level. I’m a unique player and adidas is a unique brand. I’m just excited to join the family.”
The Knicks’ second-year forward joins the ranks of an adidas basketball roster highlighted by NBA All-Stars James Harden of the Houston Rockets, Damian Lillard of the Portland Trail Blazers, Kyle Lowry of the Toronto Raptors, 2015 Rookie of the Year Andrew Wiggins of the Minnesota Timberwolves and 2016 WNBA Finals MVP Candace Parker of the Los Angeles Sparks.
“There has never been a player in the league like Kristaps and his love for basketball culture speaks volumes,” said Michael Ladinig, adidas Sr. Director Sports Marketing. “He’s changing how the game is played and is an ideal ambassador for adidas as we continue to evolve on and off the court. Kristaps joining team adidas will show fans in New York and worldwide what the next generation of adidas Basketball is all about. We can’t wait to build the future together.”
Kristaps will lace up adidas Basketball’s newest franchise, Crazy Explosive, in a variety of colors for the 2016-17 NBA season. He will play a collaborative and instrumental role in driving performance insights to create new footwear and apparel, while also being featured in upcoming brand campaigns, activations and global athlete tours.
The Latvia native rewrote NBA record books by becoming the first rookie in league history to post more than 1,000 points, 75 three-pointers, 500 rebounds and 100 blocks. Kristaps utilized a seven-foot-three wingspan and dominance in the paint with smooth ball handling, sharp-shooting beyond the arc and poster throwdowns on his way to recording 14.3 points, 7.3 rebounds and 1.9 blocks per game. He also finished eighth in the league in blocks and earned NBA All-Rookie First Team honors. Prior to being selected by the New York Knicks at No. 4 in the 2015 NBA Draft, Kristaps played with Baloncesto Sevilla in Spain where he laid the groundwork for his professional career. He takes a family-first approach and exudes a passion for building the game of basketball in his home country of Latvia.
adidas and James Harden reimagine the signature shoe game with the debut of Harden Vol. 1. The collection represents the first chapter of the collaborative partnership that began October 1, 2015 with the goal of co-creating footwear and apparel unlike any signature line in sport.
Driven by Harden’s performance needs and embracing his distinctive design insights, Harden Vol. 1 embodies James’ creativity and expressive style on and off the court. adidas continues to reinvent collaboration and Harden Vol. 1 is a bold challenge to the traditional creative process.
“This was my first time creating a shoe from the ground up. With adidas, we wanted to stand for something different, be true to who we are and that’s how we separate ourselves,” Harden said. “This was a once in a lifetime opportunity and all the work we put in together is what makes this genuine. We’re open to each other’s opinions and we weren’t going to just put shoes on the shelves and say ‘This is James Harden.’ It’s built for how I play and you’ll see my style, different moods, the little details and stories that represent who I am.”
Harden Vol. 1 Pioneer launches December 3 for $140 on adidas.com with additional colorway drops throughout the season. The apparel collection is available this fall.
Herzogenaurach, 20th October 2016 – adidas today brought the worlds of on-pitch football and on-screen football gaming closer than ever before, by offering a real contract experience to football-mad teenagers in London, Paris, Berlin, Madrid, Vienna and Prague who have reached a certain level in ‘The Journey’, the new story mode feature of FIFA17.
As part of adidas’ partnership with EA Sports, virtual amateur player Alex Hunter is offered an adidas boot deal when he reaches a certain level within ‘The Journey’ on FIFA17 – after roughly 10 hours of gameplay, depending on the standard. To celebrate Hunter joining the virtual adidas family, a call-to-action went out to teenagers around the globe earlier this month inviting them to send a selfie of themselves and their screen the moment when Hunter receives his adidas boots. Just as Alex Hunter receives a sponsorship deal in the game, the first players to send their selfie within each city have been offered a real adidas contract experience and welcomed to the brand.
Florian Alt, Senior Director Brand Communications at adidas said: “We want to be the world’s most personal brand, building and rewarding hyper-local communities in cities around the world and use these groups to live the adidas speed philosophy. This coveted opportunity for football-mad gamers perfectly unites that speed philosophy and personal approach – offering them the exceptional chance to experience first-hand what it’s like to be part of the adidas family.”
Having been flown to Germany yesterday, the winners were treated to a unique adidas experience, training with the FC Bayern Munich Academy and a chance to be scouted by one of Europe’s biggest clubs. Yesterday evening, they were VIP guests at the Allianz Arena for the UEFA Champions League tie between FC Bayern Munich and PSV Eindhoven.
Today, they were invited to the World of Sports, adidas Group’s global headquarters in Germany, where they were treated to a brand induction.
They were then given a guided tour of the entire 346 acre adidas campus, home to playing fields, Adi Dassler stadium, the adidas Brand Centre, an award-winning cafeteria “Stripes” facing an on-campus lake and an entirely new state-of-the art “Laces” building, before taking part in a professional photo-shoot of their own. In addition, they were gifted a personalised pair of either X or ACE Stellar Pack boots, representative of the choice they made in-game when Hunter receives his boot deal in FIFA17.
To round the day off in style and officially mark their partnership with adidas, they were met by Claus-Peter Mayer, Vice President of Sports Marketing for Football at adidas to welcome them to the brand. Mayer said: “adidas has signed some of the greatest players to play the game and today marks something totally new for the brand. Football gaming is a hugely interesting development area and it’s a great pleasure to welcome these young footballers to the adidas community.”