adidas, the official on-court apparel
provider for the National Basketball Association (NBA), today unveiled the uniforms
and apparel for the 64th NBA All-Star Game on Feb. 15 in New York City.
Designed by adidas, the uniforms pay tribute to New York City’s
basketball history and unique boroughs while personifying the city’s legacy as
the mecca of sports, music and fashion. The clean, timeless design is inspired
by classic sports uniforms and barnstorming basketball teams from the early
20th century.
The jerseys feature a side panel of five stars, each representing New York City’s five boroughs with
a unique pattern:
o Queens: a pattern inspired by
the stainless steel orbit rings of the borough’s iconic Unisphere that was built
for the 1964 World’s Fair at Flushing Meadows – Corona Park
o Staten Island: a
wave pattern to signify its surrounding waters
o Manhattan: a taxi-cab checkered
pattern represents the pace and energy of the world’s most cosmopolitan
city
o The Bronx: a vinyl record pattern
to pay homage to the birthplace of hip-hop and the rich musical legacy of New
York City
o Brooklyn: a brick pattern inspired by the iconic brownstone houses and
buildings that make up the neighborhoods of the city’s most populous borough
“The NBA All-Star Game is a
celebration of the host city and basketball culture, and this year we created
our most detailed and sophisticated uniforms to date that pay homage to New
York and All-Star weekend,” said Chris Grancio, adidas global basketball
general manager. “We took inspiration from all five boroughs, in addition to
the rich basketball and cultural heritage of the city, to provide a memorable
collection for players and fans.”
The Eastern Conference NBA All-Star uniforms
feature black name lettering and blue numbers while the Western Conference uniforms
bear white name lettering and red numbers. Herringbone detail on the East/West
patch and jock tags pays homage to the Barclays Center court, and the New York
Knicks font is used for player name and number. For the first-time in an NBA
All-Star Game, player first and last names are featured on the back of the
jersey.
The All-Stars
will wear black, gray and white fitted warm-ups that feature satin accents and military-style
star patches to celebrate the number of NBA All-Star appearances for each
player. Each player’s jacket will be customized with patches to represent the
game’s top individual accolades including NBA Most Valuable Player, NBA Rookie
of the Year, NBA All-Star Game MVP and NBA Championships. The on-court warm-ups
also include a three-quarter-sleeve shooting shirt and tapered pant.
NBA All-Star jerseys ($80 - $110) will be available on
NBAStore.com and NBA
Store on Fifth Avenue in January in addition to a
full range of NBA All-Star apparel from adidas including adult and youth
t-shirts ($22 - $30), track jackets ($80 - $250)
and headwear ($16 - $26). Select NBA All-Star
merchandise will also be available internationally on NBAStore.eu, NBAStore.cn,
NBA.JD.com and LojaNBA.com.
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