adidas by Stella McCartney celebrates ten years of
innovative athletic style with a SS15 collection filled with powerful technical
ability. From Run to Yoga or Swim, the new collection continues to push the
boundaries of performance and style offering apparel, footwear and accessories
for every sporting challenge. The brand’s anniversary is also marked by
the creation of an exclusive capsule collection with a distinctive design DNA
that celebrates a decade at the cutting edge.
“I am so
proud of what we have been able to achieve with the adidas by Stella McCartney
collection. When we began working on the first season, nobody had ever created
anything like it; a combination of strong design aesthetic with true
performance technologies. It has since been the standard principle of this collaboration
and this season is no exception.” - Stella McCartney.
In this
season’s Run category exceptional
functionality is met by a cool, low-key aesthetic. All over floral camo prints
in dusty hues are contrasted by vibrant box red Techfit™ powerbands which offer compression and
stability. Industry leading technologies ClimaChill™ and ClimaCool™ combine superior
comfort and temperature regulation ensuring maximum performance as temperatures
start to rise. Ice grey marble prints complete the category, perfectly styled
with the must-have Run Parka: a soft silhouette in Pearl Grey. The Parka’s
integrated straps allow it to be removed and worn like a back-pack when on the
go.
Revolutionary adidas cushioning technology BOOST™
features in the Pure BOOST footwear
silhouette amongst others. This streamlined model features a minimalistic
floral upper and an elastic lacing system. The 100% BOOST™ tooling ensures an unparalleled energy return during your run.
Studio brings a scuba-inspired feel to the SS15
collection with raised necklines and exposed zip detailing. Stand out colour
blocking and new crop top and performance body silhouettes offer a dynamic
layered look for any studio workout.
Seamless technologies in the Yoga range allow for ease of movement. The bold floral engineered
designs in scarlet red and flight blue are knitted directly into the fabric
ensuring ultimate comfort and a perfect fit.
SS15
also welcomes more highly sustainable apparel choices to the line, presenting
luxury all-white Low Waste No Dye tees, shorts and hoodies. Advanced,
eco-friendly cutting techniques ensure 95% of fabric used creates the final
product, with the remaining 5% recycled or repurposed, so that no surplus
material goes to waste. No dye completes the sustainable offering.
Additional categories of Cycle, Swim and Weekender complete SS15 collection.
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