It's time for another online treasure hunt! Fans of Selena Gomez and adidas Neo will surely take part in the search for a sneak peek at her upcoming line of apparel and footwear.
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Selena Gomez gives fans an exclusive peek at her new line[/caption]
A series of exclusive videos, shot by Selena herself, will be secretly released online before the collection officially launches on 12th February. Where can you find them? Well, for one, the official hashtag for the hunt is #NEOsneakpeek, so keep monitoring those conversations for clues. Also, the videos will be released on adidas NEO and Selena's social media channels, so that filters the sites you need to keep viewing.
The videos will only be up for 24 hours each - that should be enough time for dedicated fans to find out where they are and see them. There's a lot of footage as well since adidas has stated that a new video will be released everyday from February 5 until the official launch on the 12th. The content will focus on Selena (of course) and gives fans a different, off-stage perspective of her life focusing more on her designer role.
There's more to just watching some videos though. Fans who watch the videos get a chance to win the Selena Gomez Neo products each day! The #NEOsneakpeek will culminate on February 12 as adidas Neo releases the complete line of products to the world, but it doesn't end there. There will be one final global #NEOSelenalaunch Twitter contest where one lucky fan will get the chance to meet Selena Gomez herself!
In the meantime, you can see Selena here:
To stay up to date on all things NEO, including Selena's edgy new collection, visithttp://www.adidas.com/neo or visit the NEO Twitter account @adidasNEOLabel.
adidas NEO Label is available through the adidas.com online shop, in NEO stores and wholesale accounts around the world.
[caption id="attachment_65" align="alignnone" width="300"]
Selena Gomez gives fans an exclusive peek at her new line[/caption]A series of exclusive videos, shot by Selena herself, will be secretly released online before the collection officially launches on 12th February. Where can you find them? Well, for one, the official hashtag for the hunt is #NEOsneakpeek, so keep monitoring those conversations for clues. Also, the videos will be released on adidas NEO and Selena's social media channels, so that filters the sites you need to keep viewing.
The videos will only be up for 24 hours each - that should be enough time for dedicated fans to find out where they are and see them. There's a lot of footage as well since adidas has stated that a new video will be released everyday from February 5 until the official launch on the 12th. The content will focus on Selena (of course) and gives fans a different, off-stage perspective of her life focusing more on her designer role.
There's more to just watching some videos though. Fans who watch the videos get a chance to win the Selena Gomez Neo products each day! The #NEOsneakpeek will culminate on February 12 as adidas Neo releases the complete line of products to the world, but it doesn't end there. There will be one final global #NEOSelenalaunch Twitter contest where one lucky fan will get the chance to meet Selena Gomez herself!
In the meantime, you can see Selena here:
To stay up to date on all things NEO, including Selena's edgy new collection, visithttp://www.adidas.com/neo or visit the NEO Twitter account @adidasNEOLabel.
adidas NEO Label is available through the adidas.com online shop, in NEO stores and wholesale accounts around the world.
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