You can stop all the guessing and gossiping now. It's official. adidas Originals and Pharrell Williams have signed off on a long-term partnership marking yet another big acquisition for the brand. An Oscar nominee and Grammy Award winner, Pharrell joins the likes of Kanye West, Rita Ora and Nigo as big name designer/endorsers who have recently joined team adidas.
After weeks of speculation that saw Pharrell posting and wearing custom-designed Stan Smiths as well as appearing on the Oscars stage in the three stripes, adidas finally released the news along with a "Summer of 2014" debut of the collaborations first products.
The full press release is below, along with the online teaser video and the press photo. Looks like 2014 is going to be a big year for adidas collabs!
Herzogenaurach, March 27, 2014 – adidas announced today a long term partnership with Oscar nominated, Grammy Award winning super star Pharrell Williams. The first adidas Originals x Pharrell Williams products will debut in the Summer of 2014.
This is also the first time adidas has partnered with a designer who owns their own textile company. adidas will collaborate with Williams' Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell's upcoming adidas Originals products.
"Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn." Pharrell Williams
adidas welcomes Pharrell into its family and is looking forward to a long lasting relationship with this extraordinary artist.
"I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas." Dirk Schoenberger, Global Creative Director, adidas Sport Style Division
After weeks of speculation that saw Pharrell posting and wearing custom-designed Stan Smiths as well as appearing on the Oscars stage in the three stripes, adidas finally released the news along with a "Summer of 2014" debut of the collaborations first products.
The full press release is below, along with the online teaser video and the press photo. Looks like 2014 is going to be a big year for adidas collabs!
Herzogenaurach, March 27, 2014 – adidas announced today a long term partnership with Oscar nominated, Grammy Award winning super star Pharrell Williams. The first adidas Originals x Pharrell Williams products will debut in the Summer of 2014.
This is also the first time adidas has partnered with a designer who owns their own textile company. adidas will collaborate with Williams' Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell's upcoming adidas Originals products.
"Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn." Pharrell Williams
adidas welcomes Pharrell into its family and is looking forward to a long lasting relationship with this extraordinary artist.
"I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas." Dirk Schoenberger, Global Creative Director, adidas Sport Style Division
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