Ladies, get ready for some floral tracktops, floral tops, floral shorts and yes, you guessed it, floral shoes. adidas is going nature-crazy in their new collaboration with Brazilian brand, The Farm.
Similar to the adidas x Topshop collection, where the latter went through adidas archives and redesigned three-striped classics, The Farm also put their signature style and prints on iconic adidas items. The Firebird tracktop and the Gazelle shoes are just two of the adidas Originals getting a make-over.
We've been seeing adidas Football release waves of Brazilian-inspired football shoes, leading up to the FIFA World Cup later this year, which is being held in Brazil. This partnership with The Farm extends the brand's visibility around all this World Cup/Brazil hype.
The full press release is below:
In an exclusive collaboration between two of the world's most evocative brands, adidas Originals' meets Brazil´s The Farm Company. Taking iconic Styles from adidas Originals rich heritage and reworking them through a series of The Farm Company´s signature prints, a partnership has developed that promises to blur the lines between sport and street style in an explosion of colour. The result is an exclusive collection of feminine pieces that contemplate the Originals lifestyle with four different prints developed artistically by The Farm Company.
Translating the global energy and anticipation as the world turns towards Brazil with fresh eyes this year, The Farm Company have developed a range of four kaleidoscopic repeat graphics in eye watering colours. Highlighting the capital of Rio through playful imaginings of indigenous flora and fauna, Toucans and tropical flowers burst out of canvas, jersey, cottons and more, adding carnival fever to unmistakable urban classic silhouettes.
Reimagined through The Farm Company's Tucanário, Borboflor, Frutaflor and Floralina prints, adidas Originals favourites emerge with fruity zest. An adidas Originals classic since the 1970s, the Gazelle sneaker, gets a makeover in time for the ultimate tournament, soaking up the vibrancy of the equatorial jungle and re-emerging rich in flavor and hotter than ever. From the celebrated Firebird tracksuit to the humble tank, iconic Originals styles spice it up for summer in the tropics, complemented by cascades of flowers and fruit adding a sexy, carefree vibe to a solid collection of classics. Even spilling across adidas Originals accessories line, The Farm Company spreads its bloom further over bags, purses and more.
The collaborative collection between adidas Originals and The Farm Company will be available in Brazil from 22 March 2014 exclusively through The Farm Company locations – stores and online – and global adidas Originals outlets and online from 1 April 2014.
Similar to the adidas x Topshop collection, where the latter went through adidas archives and redesigned three-striped classics, The Farm also put their signature style and prints on iconic adidas items. The Firebird tracktop and the Gazelle shoes are just two of the adidas Originals getting a make-over.
We've been seeing adidas Football release waves of Brazilian-inspired football shoes, leading up to the FIFA World Cup later this year, which is being held in Brazil. This partnership with The Farm extends the brand's visibility around all this World Cup/Brazil hype.
The full press release is below:
In an exclusive collaboration between two of the world's most evocative brands, adidas Originals' meets Brazil´s The Farm Company. Taking iconic Styles from adidas Originals rich heritage and reworking them through a series of The Farm Company´s signature prints, a partnership has developed that promises to blur the lines between sport and street style in an explosion of colour. The result is an exclusive collection of feminine pieces that contemplate the Originals lifestyle with four different prints developed artistically by The Farm Company.
Translating the global energy and anticipation as the world turns towards Brazil with fresh eyes this year, The Farm Company have developed a range of four kaleidoscopic repeat graphics in eye watering colours. Highlighting the capital of Rio through playful imaginings of indigenous flora and fauna, Toucans and tropical flowers burst out of canvas, jersey, cottons and more, adding carnival fever to unmistakable urban classic silhouettes.
Reimagined through The Farm Company's Tucanário, Borboflor, Frutaflor and Floralina prints, adidas Originals favourites emerge with fruity zest. An adidas Originals classic since the 1970s, the Gazelle sneaker, gets a makeover in time for the ultimate tournament, soaking up the vibrancy of the equatorial jungle and re-emerging rich in flavor and hotter than ever. From the celebrated Firebird tracksuit to the humble tank, iconic Originals styles spice it up for summer in the tropics, complemented by cascades of flowers and fruit adding a sexy, carefree vibe to a solid collection of classics. Even spilling across adidas Originals accessories line, The Farm Company spreads its bloom further over bags, purses and more.
The collaborative collection between adidas Originals and The Farm Company will be available in Brazil from 22 March 2014 exclusively through The Farm Company locations – stores and online – and global adidas Originals outlets and online from 1 April 2014.
Comments
Post a Comment