There are times when you’re watching or playing a sport and you just see or do something amazing and you want to remember it forever. Whether that’s your favorite athlete making the game-winning shot for the championship or it’s you having the best game of your life against your friends – there are moments that we just want to go back to and relive.
That’s the concept of the new adidas and Chelsea Football Club in their latest campaign, “Forever Blue”. With the club’s rich and successful history, there are so many unforgettable moments and players. A few of these highlights are included in the 2-minute online video below. You can see “Petr Cech's penalty save from Bayern Munich's Bastian Schweinsteiger which set up our first Champions League success in 2012, Fernando Torres's opening goal against Benfica in last season's Europa League final, Gary Cahill's volleyed strike against Spurs, Oscar's wonder goal against Juventus and most recently Eden Hazard's hat-trick against Newcastle in the Premier League.”
The campaign is linked to the release of the new adidas Chelsea Home Kit, which of course keeps the famous Chelsea blue color base and mixes it with darker-toned stripes. The design is inspired by the past – Chelsea’s home jerseys from the 1980s and 90s era, strengthening the new kit’s homage to the club’s history.
The full press release is below:
Introducing "Forever Blue", the new campaign from adidas and Chelsea Football Club designed to launch the new home kit for the 2014/15 season. Chelsea Football Club and adidas are delighted to unveil the new home kit for the 2014/15 season, which is available now for pre-order.
The launch is accompanied by an exciting new campaign, 'Forever Blue', featuring a stunning video in which five Chelsea players are captured in their favourite Chelsea moment and immortalised in unique sculptures.
Narrated by manager, Jose Mourinho, the video references iconic goals, saves and celebrations that will live long in the memory. It features Petr Cech's penalty save from Bayern Munich's Bastian Schweinsteiger which set up our first Champions League success in 2012, Fernando Torres's opening goal against Benfica in last season's Europa League final, Gary Cahill's volleyed strike against Spurs, Oscar's wonder goal against Juventus and most recently Eden Hazard's hat-trick against Newcastle in the Premier League.
The campaign, which follows on from last year's memorable "It's Blue. What else matters?" imagery, sees the players eventually breaking free from their sculptures to reveal the new kit for the 2014/15 season, ready to create many more moments that will be Forever Blue.
The new shirt is designed using engineered fabric showing contrasting blue tones on the front panel, including a two-tone striped design, and also includes the latest premium adidas technologies such as the industry-leading breathable material – ClimaCool. The design takes inspiration from club kits in the late 1980s and early 1990s.
Chelsea FC Chief Executive Ron Gourlay said: 'We are very proud to have once again worked with adidas to deliver a standout campaign to launch our new home kit for the 2014/15 season. The creative theme of "Forever Blue" and capturing those memorable moments that will live in the minds of our players and fans is a great way to bring the new kit to life.'
Petr Cech added: 'The players all love to get involved in these campaigns and the idea of being "Forever Blue" is something that everyone at the club can relate to, as we all have our own unique memories from our careers. I know that my moment in the Champions League final will stay with me forever and I am excited to see that my sculpture will help me share that moment with the fans.'
Adidas Brand Director, Nick Craggs comments on the new launch:"Chelsea Football Club is steeped in history. History is made with every goal, assist, tackle and clean sheet. The players at the club are adding new chapters to the history of the Premier League every week. Working with the players and identifying their moments over recent years in adidas shirts, we have managed to create a compelling campaign that will remain with the club forever.
"It is not just about wearing the shirt; it's what you do in the shirt. For the fans. For the team. For the colour and for the future."
The new kit is available for pre-order now at www.chelseafc.com/foreverblue, ahead of its arrival in stores on April 30.
***For more information on adidas football, please visit www.adidas.com/football or follow the conversation @adidasUK #allinCFC
The launch is accompanied by an exciting new campaign, 'Forever Blue', featuring a stunning video in which five Chelsea players are captured in their favourite Chelsea moment and immortalised in unique sculptures.
Narrated by manager, Jose Mourinho, the video references iconic goals, saves and celebrations that will live long in the memory. It features Petr Cech's penalty save from Bayern Munich's Bastian Schweinsteiger which set up our first Champions League success in 2012, Fernando Torres's opening goal against Benfica in last season's Europa League final, Gary Cahill's volleyed strike against Spurs, Oscar's wonder goal against Juventus and most recently Eden Hazard's hat-trick against Newcastle in the Premier League.
The campaign, which follows on from last year's memorable "It's Blue. What else matters?" imagery, sees the players eventually breaking free from their sculptures to reveal the new kit for the 2014/15 season, ready to create many more moments that will be Forever Blue.
The new shirt is designed using engineered fabric showing contrasting blue tones on the front panel, including a two-tone striped design, and also includes the latest premium adidas technologies such as the industry-leading breathable material – ClimaCool. The design takes inspiration from club kits in the late 1980s and early 1990s.
Chelsea FC Chief Executive Ron Gourlay said: 'We are very proud to have once again worked with adidas to deliver a standout campaign to launch our new home kit for the 2014/15 season. The creative theme of "Forever Blue" and capturing those memorable moments that will live in the minds of our players and fans is a great way to bring the new kit to life.'
Petr Cech added: 'The players all love to get involved in these campaigns and the idea of being "Forever Blue" is something that everyone at the club can relate to, as we all have our own unique memories from our careers. I know that my moment in the Champions League final will stay with me forever and I am excited to see that my sculpture will help me share that moment with the fans.'
Adidas Brand Director, Nick Craggs comments on the new launch:"Chelsea Football Club is steeped in history. History is made with every goal, assist, tackle and clean sheet. The players at the club are adding new chapters to the history of the Premier League every week. Working with the players and identifying their moments over recent years in adidas shirts, we have managed to create a compelling campaign that will remain with the club forever.
"It is not just about wearing the shirt; it's what you do in the shirt. For the fans. For the team. For the colour and for the future."
The new kit is available for pre-order now at www.chelseafc.com/foreverblue, ahead of its arrival in stores on April 30.
***For more information on adidas football, please visit www.adidas.com/football or follow the conversation @adidasUK #allinCFC
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