adidas Originals is at it again. Just when you thought the brand has done enough of tying up with celebrity designers (Jeremy Scott, Stella Mccartney and the new additions Kanye West, Pharrell Williams and Nigo) and fashion brands (Topshop and The Farm), they add yet another big name to the list - Mary Katrantzou.
The London-based Greek fashion designer has made a name for herself with her innovative fashion using digital prints with bold colors and patterns. The long-term partnership with adidas looks to be a good fit as we've seen the brand release similarly loud and bold collections with the likes of Jeremy Scott and soon, The Farm.
The adidas Originals by Mary Katrantzou line is a multiseasonal collaboration, having its premiere in AW14 later this year. The sell in is just about to take place now later this month, final distribution TBC after. The collection consists of apparel and footwear pieces, women only.
The London-based Greek fashion designer has made a name for herself with her innovative fashion using digital prints with bold colors and patterns. The long-term partnership with adidas looks to be a good fit as we've seen the brand release similarly loud and bold collections with the likes of Jeremy Scott and soon, The Farm.
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| Katrantzou's bold prints on display on this dress. (Photo from www.marykatrantzou.com) |
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