adidas Originals announces mi ZX Flux App release date

True to the 3-stripes story of pioneer style and innovation, the new and highly anticipated #miZXFLUX app from adidas Originals takes sneaker customization to the next level, giving users the power to apply any image in the world from their smartphone to the infinitely versatile ZX Flux model.

Using the app on their iOS or Android phone, users will be able to take new photographs or upload existing images from their photo library and apply them to the ZX Flux's upper, with a seamless user interface from start to finish.

Once their design is selected, a 360° 3D preview will allow users to rotate, scale and position their design until it's just right, with the ability to then save and share their designs on social networks and more.

Releasing worldwide on Friday, 22 August 2014, the #miZXFLUX app offers a truly unique chance to watch a design come to life - with a personal touch like never before. mi ZX FLUX is only available for purchase in select countries with additional countries coming soon.

In the app's launch in Berlin, adidas Originals invited a host of international tastemakers to preview the app and create their own shoes at a packed launch preview party.

The space included an exhibition of #miZXFLUX photo app shoes by global creatives such as Atiba Jefferson, Jenah Yamamoto and Brock Fetch; music artists like Atrak and athletes like Zidane and Beckham, amongst others.

adidas Originals also showcased the latest customisation options for the newly added Stan Smith, ZX Flux and Superstar 80´s to miadidas.com.

Details for each shoe featured at the Berlin launch can be found under the shoe. Also included are IN APP images for the first time.