adidas Originals by Rita Ora launches in the brand's new London Flagship Store

Launching this FW14, adidas Originals teams up with global music icon Rita Ora to present a debut collection, 'adidas Originals by Rita Ora'. Dropping globally today, adidas Originals showcases a line with fresh new takes on classic womenswear pieces. adidas Originals by Rita Ora sees the brand with the three stripes hook-up with an award-winning pioneer of stage and style for an #Unstoppable collaboration.

Unveiling the Colour Block and Pastel collection in the UK's capital and Rita's home city, the queueing devotees will be treated to a spectacular show, as Rita Ora personally launches the 2nd release of her collaboration to both fans of the three stripes and her 'Ritabots' alike. Inviting her fans inside, lucky attendees will be given the chance to meet their hero, and be the first to lay their hands on the collection. Closing the launch, Rita will offer fans three of her most celebrated songs in typical #Unstoppable style.

Known as much for her fearless take on fashion, as for her head-turning musical collaborations, now collaborating with adidas Originals, her #Unstoppable spirit will be clear for all to see by those attending adidas Originals' new London Flagship Store on September 4th.

On the collection, Rita says: "The collaboration came about through mutual love and appreciation. I have always been a fan of adidas Originals and respect what they stand for in their fearlessness and originality. I worked very closely with adidas Originals to put a personal touch in every piece with connections to my music, my career and my life. I'm really proud of the collection and beyond excited for my fans to get their hands on it!